1. Define the Target Audience

We begin by clearly identifying who you want to reach. This includes refining job titles, industries, company size, and buying signals so every email is sent to someone who is actually relevant to your offer (and the email copy reflects this, so your customer knows your company is a good fit).

2. Email Account Setup & Warm-Up

If cold email accounts aren’t already in place, we handle the full setup process. This includes configuring DNS and DKIM/DMARC records, setting up sending domains, and warming up email accounts to ensure strong deliverability and inbox placement from day one.

3. Funnel & Copy Creation

Next, we write a strategic email funnel, which typically includes 3–5 emails, to introduce your brand, create familiarity, and prompt a response. Each message is designed to feel human, concise, and relevant to the recipient, not automated or sales-heavy.

4. Lead Organization & Outreach Launch

We organize and manage your lead lists, verify contacts, and launch outreach in controlled batches. This keeps sending patterns healthy while ensuring the right message reaches the right inbox at the right time.

5. Optimization & Scale

As outreach continues, we consistently source new leads and ramp volume responsibly. Campaigns are adjusted based on open rates, replies, and engagement so performance improves over time. not plateaus.